The stakes are high, how do you get a leg up over the competition? See how Michelle Wie West embeds data science into processes and enables better decision-making with analytics.

McLaren Formula 1 uses analytics to understand who their customers are and what they’re passionate about. Create personalized experiences, segment groups, and build loyalty programs — all shaped with data.

MLS All Star Tim Howard stays a step ahead of the competition with analytics. Identify analytical problems faster, predict stronger outcomes, and assess whether insights are actionable, or simply interesting.

Don’t take a shot in the dark. Learn from Shane Battier how to upload your data, model it, use it to predict outcomes.